According to Reuters, Wal-Mart mobile payment service has been in the United States launched deployed its 4,600 stores across the United States, which 88% payment of transactions from repeat users.
The past two years, the United States retailers are offering a lot of similar mobile payment application, but users and businesses in Hong Kong are not very high. Wal-Mart Senior Vice President dannier·aikete (Daniel Eckert) said in a media interview, to date, by the payment application has a very large increase.
According to market research firm Forrester’s latest data show 2015 United States through mobile payment transactions of about $ 67 billion, is expected to grow to us $ 83 billion this year. 24% trading is done through mobile payments. Givenchy iPhone 6 Plus Case
Wal-Mart launched the Walmart Pay, the first is to get consumers to pay more, then more insight into consumer spending and payment habits. On how to cultivate habits of users use Walmart Pay this problem, wodannier by means of an advertising attracting users try to use while full time monitoring whether the use of mobile payment services have certain stimulating effect on sales. To that end, Wal-Mart has paid to third party companies learn, explore early in the product’s promotion.
However, with the recent rapid warming of global mobile payments market, Apple, Samsung, Android payment payment to pay three, wanted to occupy certain shares in the Red Sea, it is very difficult.
Comprehensive boycott Apple Pay Givenchy iPhone 6 plus cover
And Apple, Samsung and Google NFC payment are different, Wal-Mart pays and PayPal, micro-paid letters similar to the scan code. Funny thing is, Walmart line now fully boycott Apple, Android, NFC payment, firstly because the retail and credit-card companies long-term disputes over existing fees, and Apple pay on credit card companies side, sharing a percentage of the fee. According to reports, Americans on average over credit cards, Merchant shall pay to the credit card company turnover 2% fee. Retailers, credit card companies have long charged fees are too high, causing a huge economic burden, but credit card companies are reluctant to compromise. In that case, retailers thought Apple would stand in their way, but finally chose the former, this amounted to a fire, and the last straw for the retailer. Wal-Mart has also resisted Apple Pay is also intended to make Walmart Pay more quickly. Launch in Walmart before you Pay, Wal-Mart and the United States retail industry cooperation to jointly launch mobile payment tool for General Currentc, the tool is scanning code mode. However this failed tool in the market last week, the United States announced that the retail industry will stop the development of Currentc in the future. Current did not succeed, but major retailers to boycott Apple Pay to cause enormous damage, according to the research company Aite Group2015, Apple Pay didn’t attract too many consumers use only United States retail trade 1%.
In the era of traditional payment, credit card consumption has become a widely accepted way of life. But in the age of smart phones, retailers saw a an opportunity to cancel the credit intermediary. Apple is still in payment channel Pay by credit card companies, and that is what retailers do not want to see.
Wal-Mart strengths
After continuous hurt by credit card companies and Apple Pay, Wal-Mart and other financial institutions, to develop mobile payment, not only around the credit card company, while mastering the entire consumption, with a variety of consumer data. Consumption data is about the Wal-Mart consumer past purchase history can be analyzed, volunteered to help consumers develop a shopping list while consolidating the membership system and can support the supermarket gift cards, promotions, etc.
Apple to protect consumer privacy, leading Apple Pay does not recognize the user, will not record user shopping behavior. That makes it impossible for Apple to pay and retailer loyalty points, discounts and other integration systems.
Pay Apple, Android payment mobile payments in the United States and met some resistance around the world. Credit card is already very popular in developed countries than brush mobile phone consumers are more inclined to credit card. In addition, these tools require merchants and retailers have to pay support NFC payment device, receiving device penetration remains low. Simple mobile client scanning code to pay universal difficulty is relatively small. In the Chinese market, PayPal and micro-payment of monopoly in the mobile payments market, and used sweeping code to pay the two companies, which Walmart Pay pave the way to open the domestic market.
Walmart Pay whether the future will be open to other retail company, is unknown.
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